What are the secrets to targeting the right audience in ads? — answered by Engineer Saeed Baatiah
Smart targeting includes: geographic (city/neighborhood), demographic (age/gender/income), interests and behavior, search intent targeting (via Google), Custom Audiences (your existing customer list), Lookalike Audiences (people similar to your customers), and Retargeting (people who visited but did not buy). Combining these tools dramatically boosts ad efficiency.