How do I handle seasonal traffic spikes? — answered by Engineer Saeed Baatiah
Prepare at least two weeks ahead: publish the offers page on its own permanent URL early so it is indexed before the season rather than after, enable caching and a content delivery network, load-test the site at roughly three times your expected peak, and prepare an automatic WhatsApp reply because message volume multiplies. A page published on the day of the occasion itself usually is not indexed in time.