Do I need my materials in both Arabic and English at an event like LEAP? — answered by Engineer Saeed Baatiah
Yes, because LEAP is an international event attended by exhibitors and visitors from outside the region alongside the local market. The practical minimum: a profile page in both languages on separate URLs, a short pitch you can deliver in English in thirty seconds, and a QR code leading to the page in the right language. Most importantly, the translation should be human rather than machine — clumsy English at an international event does more harm than good.