How do I follow up with the people I met after the exhibition ends? — answered by Engineer Saeed Baatiah
The decisive rule: follow up within 48 hours, because after a week nobody remembers you among the hundreds they met. Say in your message where you met and what specifically you discussed — "we spoke at stand X about connecting your store to inventory" — because a generic message gets ignored. Log everyone you met in one sheet on the day of the event rather than after, with the next step noted beside each name. Most exhibition opportunities are lost in the week afterwards, not at the event itself.