What return should I expect from a website or an automation project? — answered by Engineer Saeed Baatiah
Return is measured in two entirely different ways. A website is measured by added revenue: monthly orders or enquiries multiplied by average customer value. An automation is measured by cost avoided: staff hours saved plus the value of errors that stop happening. Automation usually proves itself faster because the saving starts in week one, whereas a website needs three to six months to build up its search presence.