I am thinking of moving my store to another platform — what are the risks? — answered by Engineer Saeed Baatiah
Three risks usually overlooked: losing indexed product links if the old URLs are not redirected to the new ones, subscriptions or open orders breaking mid-move, and customer data and order history that may not transfer in full. Migration is a decision worth deferring until you are sure the problem really is the platform rather than the operation — and it is usually the operation.
Defer the decision until you are sure the problem is the platform rather than the operation — and it is usually the operation. A store not selling because of slow images or unclear shipping will carry the same problem to a new platform, having paid for a full migration with no change in outcome. Test the hypothesis first by fixing what you can fix where you are.
And if migration genuinely is necessary, three things are planned before starting rather than after: redirecting every old product URL to its new one, or you lose the visibility you built; a plan for open orders and subscriptions during the move; and checking what customer data and order history transfers and what does not. The third in particular is usually discovered late, once the data is already gone.
- Fix what you can where you are first — the problem is usually operational
- Redirect every old product URL or you lose your visibility
- Check what customer data transfers before the move, not after