How do I automate store marketing without annoying customers? — answered by Engineer Saeed Baatiah
Useful automation is built on customer behaviour rather than a sending schedule. Three campaigns are worth building: a welcome on a first order with what complements it, reactivation for anyone who has not bought within a window you set, and a back-in-stock notice for a product someone asked about. The rule is that every message ties to something the customer did — the message tied to nothing is what loses you the subscriber.
The difference between automation that sells and automation that loses subscribers is whether it ties to behaviour. A message arriving because the customer bought yesterday, browsed a product, or asked about something now back in stock is expected and welcome. A message arriving because it is Tuesday is what makes people unsubscribe — and unsubscribing is a permanent loss, not a temporary one.
The three worth building first, in order of return: a post-first-order message suggesting what complements it (the highest return, since the customer is at peak trust), reactivation for anyone who has not bought within a window matching your product cycle, and a back-in-stock notice for a product a specific person asked about. The last is small in volume and high in conversion, because it reaches someone who stated their intent outright.
- Every message tied to something the customer did, not to a schedule
- Post-first-order: highest return — the customer is at peak trust
- Back-in-stock: small volume, high conversion