What is business process automation and why does it matter for my company? — answered by Engineer Saeed Baatiah
Automation is making a step an employee performs by hand happen on its own when a specific event occurs. A concrete example: a customer fills in a form on your site, gets an automatic reply, has a row created in the follow-up sheet, triggers a WhatsApp alert to the sales rep, and schedules a reminder in three days if nobody responded — all within seconds and with no intervention. The value is not only saved time but the disappearance of errors and forgetfulness that humans cannot avoid.